Mida Systems are an innovative media company that use state of the art technology to schedule and deliver digital advertising to taps in public washrooms. We transform taps from simple appliances that regulate water to unparalleled branding and advertising opportunities via our technology Tele Taps.
Washrooms are a fantastic place to advertise to a gender specific captive audience. We wanted to provide a digital solution and a service to advertisers to make use of the highly captive audience in a washroom environment, but at the clean end of the washroom as opposed to advertising over a urinal or on the back of a toilet door.
Yes we have a deal in place with the UK’s largest retail landlord British Land and have installs in some of their leading shopping centres throughout the UK.
People who persist in business. Starting or running any company will always be difficult, but persist and push through the hard times. I like to say “If it was easy, everyone would be doing it.”
We wish to build the UK’s largest out of home network of digital advertising screens in washrooms, to help brands engage with their target demographic, and ultimately help them to market themselves with highly successful advertising campaigns driven by data, informing advertisers exactly how many people have watched their ads.