MIA 2015

Here comes innovation

2017

MIDA SYSTEMS

Digital Advertising Services

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Mida Systems are an innovative media company that use state of the art technology to schedule and deliver digital advertising to taps in public washrooms. We transform taps from simple appliances that regulate water to unparalleled branding and advertising opportunities via our technology Tele Taps.

What prompted you to develop it?

Washrooms are a fantastic place to advertise to a gender specific captive audience. We wanted to provide a digital solution and a service to advertisers to make use of the highly captive audience in a washroom environment, but at the clean end of the washroom as opposed to advertising over a urinal or on the back of a toilet door.

 

Is it in production or use?

Yes we have a deal in place with the UK’s largest retail landlord British Land and have installs in some of their leading shopping centres throughout the UK.

Who inspires you?

People who persist in business. Starting or running any company will always be difficult, but persist and push through the hard times. I like to say “If it was easy, everyone would be doing it.”

What do you hope to achieve in developing this innovation?

We wish to build the UK’s largest out of home network of digital advertising screens in washrooms, to help brands engage with their target demographic, and ultimately help them to market themselves with highly successful advertising campaigns driven by data, informing advertisers exactly how many people have watched their ads.

 

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Contact Details

http://www.midasystems.com/

Date of Application

January 2016