MaD (Media and Digital Limited) have created a number of Augmented Reality Apps and interactive campaigns which allow users to ‘bring everyday objects to life’ by adding an interactive layer of digital content when viewed through the camera of a smartphone or tablet.

What prompted you to develop it?

Historically we were a design and print company which evolved into a digital agency over the last 25 years. We identified an opportunity to link both industries and deliver game changing creative solutions to multiple business sectors

Is it in production or use?

Yes we work with education, the NHS, Premier league football clubs and businesses across Merseyside to engage with their target audiences, adding value and improving outcomes for their clients.

Who inspires you?

Selfless people who find the positive energy to make a difference to others and expect nothing in return.

What do you hope to achieve in developing this innovation?

Make life a little easier for other people and pay the bills!